Any marketer who uses electronic devices to deliver promotional messages and measure their impact. In practice, digital marketing generally refers to marketing campaigns that appear on a computer, phone, tablet, or another device. It can take many forms, including online videos, display ads, and social media posts. such type of marketing is often compared to “traditional marketing,” such as magazine ads, billboards, and direct mail. Oddly enough, television is generally associated with traditional marketing.
What is digital marketing?
Digital marketing, also known as online marketing, promotes brands to connect with potential customers using the internet and other forms of communication. This includes email, social media, and web advertising, and SMS and multimedia messages as a marketing channel. In addition, consumers rely heavily on online marketing means to research products. For example, think with Google Marketing Insights found that 48% of consumers launch their inquiries on search engines, while 33% go to branded websites and 26% search in mobile apps. Therefore, if a marketing campaign involves such communication, it is online marketing.
Why digital marketing is essential for small businesses
When small businesses start up, they often focus on getting their first set of customers. They can rely on traditional forms of advertising, such as print ads and coupons or even large road signs. They can be confident that because they know they are offering a good product or service, it is only a matter of time before customers find their way to them. While this strategy can lead to commercial runoff, there is a better and easier way. First, small businesses should consider the vast market for potential customers online. No small companies, no matter how new, should overlook this vast market. By implementing an omni channel online marketing strategy, marketers can gather valuable information about target audience behavior by opening the door to new customer engagement methods.
Additionally, businesses can expect increased retention. Companies with robust omnichannel customer engagement strategies maintain an average of 89%. According to Invesp’s report, their customers compared to companies with weak omnichannel programs with a loyalty rate of just 33%.
Types of digital marketing
There are as many specializations within online marketing as there are ways of interacting using media.
Here are a few key examples:
- Search engine optimization
- Content marketing
- Social media marketing
- Pay-per-click marketing
- Affiliate marketing
- Native advertising
- Marketing automation Email marketing
The benefits of digital marketing
The benefits of digital marketing have become important primarily because it reaches such a large audience, but it also offers several other benefits.
These are some of the advantages:
- Abroad geographic reach
- Cost efficiency
- Quantifiable results
- Easier personalization
- More connection with customers
- Easy and convenient conversions