When small businesses start up, they often focus on getting their first set of customers. They can rely on traditional forms of advertising, such as print ads and coupons or even large road signs. They can be confident that because they know they are offering a good product or service, it is only a matter of time before customers find their way to them. While this strategy can lead to commercial runoff, there is a better and easier way. First, small businesses should consider the vast market for potential customers online. No small companies, no matter how new, should overlook this vast market. By implementing an omni channel online  marketing strategy, marketers can gather valuable information about target audience behavior by opening the door to new customer engagement methods.

Additionally, businesses can expect increased retention. Companies with robust omnichannel customer engagement strategies maintain an average of 89%. According to Invesp’s report, their customers compared to companies with weak omnichannel programs with a loyalty rate of just 33%.